Individual paper Research Example | Topics and Well Written Essays - 250 words

Individual - Research Paper Example He provides emphasis to the elements on which brand loyalty is based upon. Awareness, Perceived Quality, Innovation, Brand Extension, Image, Promotion, Reputation, Customer Satisfaction congregate together to create Brand Loyalty. These variables bestow the company increased market share and growth rate, repeat purchases, competitive advantage and profitability. Since, retaining old customers is less expensive therefore hospitality companies must integrate these elements in their strategic plans in order to boost the market share. Taylor and Forte (2008) reviews the hospitality service from a different viewpoint. They believe that in order to maintain and retain customer, the food segment must be very innovative and safe, and for that purpose HACCP (Hazard Analysis Critical Control Point) plays a significant and key role. It is used to advocate the hospitality industry by managing the systems of food safety. HACCP, on the other hand, has some barriers which makes it difficult to implement those steps recommended by it. For instance, the caterers don’t understand the technical jargons mentioned in HACCP and thereby it is complicated to make them understand these principles. Because of the vast number of products being offered in hospitality companies’ menus, it is not possible to monitor and produce flow chart for each product. Due to the fast production and consumption of food in hospitality industries it is not practically possible to make critical analysis of every product. According to the st udy of Taylor and Forte (2008), HACCP cannot be beneficial for hospitality industry unless the necessary principles are underpinned. Implementing the above studies can prove to be very beneficial for hospitality industries. Combination of both the researches can help the hotel companies to boost their market share to a great extent. In order to retain current customers, strong attention must be provided on brand loyalty. Food is an important area of

Human Resource Plan Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Plan - Essay Example The shares of the company are traded in the New York stock exchange, and that of Hong Kong. These shares are also traded in London, and Shanghai. Sinopec Group is believed to be the fifth largest company in the world, and this is in relation to the revenues the company manages to get (Wu, 26). In a survey conducted in 2007 by Forbes magazine, Sinopec Group was ranked as the best company in China. This is when the company was compared with some 500 companies operating in China. This company is also the largest oil refiner in the continent of Asia, and for purposes of improving its refinery capabilities; Sinopec acquired Shengli Petroleum in 2006 (Wu, 27). This company had oil filed as its main asset. This was beneficial to Sinopec because it could get some sources of crude oil for refinery purposes. The products and services of Sinopec includes gas and oil exploration, marketing, refinery, sales and production of petrochemical products, chemical fertilizers and fibers. Other services include transportation and storage of crude oil, petrochemicals, refined oil products, and other petro-related chemical products (Wu, 29). Sinopec Company is a very large organization, and on this basis, it needs an elaborate human resource plan. This human resource plan can guide the company into recruiting the best human resource personnel for the various positions it has to offer (Herholdt, 19). It is important to denote that without a human resource plan, chances are high that the organization will not be able to meet its objectives and mission. This is because chances are high that the organization may recruit human resource personnel who are not skillful enough for the various positions that are offered by the organization (Kanbur, 27). On this note, the objective of the human resource plan is to guide the management on how to recruit talented and highly qualified personnel for the various positions it has. To provide a